Facebook is the most popular social media platform. This means that it is one of the best places to find and engage with readers. If you haven’t set up a Facebook Author Page yet, here are some step by step instructions for how to get started.
How to Create an Author Page
To create a Facebook author page you will need to start with a personal Facebook account. At the top right, there is a “Create” button, click it, and then select “Page.”
Then click on Community or Public Figure.
Next, enter the name for your page and select Author for the category. Some authors will also include “author” in the page name to help avoid confusion.
Next, you will be prompted to upload a profile photo for your page. We recommend using a headshot so readers can see you and know you are a real person.
After the profile photo, you will be prompted to upload a cover photo. For this, many authors will include images of their books or a scene that relates to their genre.
Remember, you can always change these later or skip them for now, so don’t let this hold you up from filling out the rest of your page.
Next, you will be taken to your page and will be able to fill out your profile with information about yourself and your books, a profile picture, a header image, and links to your website and other social media profiles.
Check out our recommendations for optimizing your page here.
Some examples of great Facebook author profiles are:
Note how her profile picture includes one of her books, her header photo promotes her new series, and her bio talks about the type of books she writes.
Harlan’s header photo is a perfect example of how to use your header photo as an advertising opportunity.
You can use tools like Canva to create images that are the right sizes for Facebook, to optimize your readers’ ability to read and share them across both mobile and desktop.
Now it’s time to get social and start connecting!
View Comments (14)
Can I change the template on my current FB page or do I have to create a new FB page?
HI Mary,
You can change the template on your existing Facebook page!
I'm really struggling with this. If I'm changing the template on my existing Facebook page, would I still click on Create as the first step? I would ultimately like to change my existing page to an Author Page with the Shopping template. I hope you can help.
Hi Marina,
You can follow the step in this post https://www.writtenwordmedia.com/2017/02/02/how-to-optimize-your-facebook-author-page-to-sell-books/ to update an existing page to include the shopping template!
Thanks for your reply, but that post does not answer my question, that I can see. I want to change a personal page to an author page, then add the shopping template. Is there no way to do this without creating a new page as the author page? Won't all of the links to my existing page (which I use for my writing news and writer friends) be different from the author page I create?
Don't understand how to create my facebook address (example: http://www.Facebook.com/ ScottViehbeck )When attempting to create author page.
Can I get some insight on where this is to be done when creating the page.
Thank you. Scott Viehbeck
Hi Scott- Here is the Facebook help article on how to claim your username, which will change the url for your facebook page: https://www.facebook.com/help/203523569682738/?ref=u2u
I created a username on my page
@Viehbeck.Scott
But it doesn't show http://www.Facebook.com/ on my username, as well.
Where does it show up to see complete address
It has to be
http://www.Facebook.com/Viehbeck.Scott
Is this Correct. Sorry for all the questions but not getting it.
Haven't yet created webpage. My publisher will soon for me.
Hello. I just sent an email. My name is Scott Viehbeck. I asked question about setting up author page.
I now realized that the website category was to create my Facebook author page. I thought it was for setting up another website.
Thank you for you help before.
Oh technology! What an experience
My query is similar to Chloe who wrote on March 8. Currently I have two FB pages, one for each of my published books. Is there any way to amalgamate, or do I need to create a new author page from scratch. If I do, how do I keep all my followers - over 450 on one, near 200 on the latest title?
Hey Angela, unfortunately there isn't a way to combine the pages. You could try to convert one to an author page and invite the followers of the other to follow it. Or, you could create an author page from scratch, and link to it from your book pages. You could put out posts letting readers know they should follow your author page for all the latest news/ releases. This should encourage them to follow the author page as well as your book pages.
Many thanks Clayton. Will follow this good advice.
Hello
Struggling to determine how to include multiple books on one Facebook Author Page . In other words, I have several books I want to promote and wonder if I need
one author page for each book or one author page for all the books.
Hi Jim! We recommend using one author page for all books as this makes it easier for readers to locate your complete works. You can include all of your books in one page by listing links to their Amazon pages or by utilizing all book images in your header photo.